Mathew Wood of Hola Properties – headquartered in Lanjaron – gives the lowdown on what’s happening in the Granada and Costa Tropical property market…
THE GRANADA and Costa Tropical property market continues to shift – quietly but significantly. If you’re a homeowner thinking of selling, or a buyer wondering whether now is the right time to invest, there’s lots of information for you to digest. It might be the “dog days” of August, but the property market here in sunny Andalucia never stops moving and evolving!
Is the 100% Buyer’s Tax really coming to Andalucia?
If you’ve seen news about a so-called “100% buyer’s tax” being introduced in Spain, you’re not alone. Bert down the bar is obsessed with it, as you know! But let’s set the record straight with actual facts, not gossip!
This proposed tax has been floating around for a while and has recently reappeared in draft discussions. The truth? It’s already been labelled unconstitutional by many interested parties. Even if it somehow passed into law, it would affect less than 3% of property transactions.
There’s no need to panic, despite what international media might say. As we know, clickbait stories abound in the summer “silly season”. Be sure to consult an actual real estate expert, rather than the latest tabloid headline.
For most buyers and sellers here in Andalucía, on the Granada and Costa tropical property market, it simply wouldn’t apply. The takeaway? Stay informed – but don’t let hype and hearsay distract you from the real market facts.
The Granada and Costa Tropical property market has a lack of listings
One thing that both sellers and buyers might note: stock levels have dropped sharply. While our team would usually expect around 120 new properties hitting the market at this time of year, that number has dropped to around 70 for this period of 2025. The shortage is affecting pricing and creating mini-pockets of demand.
Despite a 2% drop in average house prices across Andalucía last month, which was something of a glitch in the price per square metre and not indicative of an actual trend, the right homes are still flying off the shelves – if they’re priced right and marketed properly.
Hola Properties registered over 1,700 active buyers in the past month alone. Many of them already know every property that’s been listed! If your home’s been on the market for a while, now’s the time to refresh your marketing, update your photography, and rethink your price positioning.
Today’s buyers are demanding better marketing materials
We’ve said it before, and we’ll say it again, as it’s so vitally important! Today’s market is not like the past, when you could upload those dodgy snaps from your mobile phone and then rely on “luck” on achieving a sale.
Buyers don’t want to see outdated agent photos. Sellers shouldn’t rely on them whatsoever. Today’s savvy buyer can recognise good marketing looks, and are prone to skip listings that don’t feel professional or are stale like the proverbial biscuit left out in the August heat.
Whether you’re attracting buyers from Northern Europe, Eastern Europe, or the USA, the message is the same. These buyers are well-informed, savvy, use the latest tech, and expect the best. They want properties to be fully legal, properly presented, and ready to go – without paperwork problems.
If your agent isn’t doing full legal checks, or your home isn’t showcased with a professional video, you could be losing part of the potential market.
A changing blend of buyers in the Granada and Costa Tropical property market
The Granada and Costa Tropical property market is seeing a noticeable rise in interest from buyers from the following territories:
- Eastern Europe: Particularly Poland, Romania, and Estonia, with many shifting their investments from Greece to Spain.
- Israel: Because of political instability at home, Israeli buyers are actively seeking secure, quality investments in Spain.
- USA: American buyers are increasing sharply – especially on the Costa Tropical. Many of them are actively seeking NAR-registered agents, such as Hola Properties, and expect full-service, with start-to-finish support.
These buyers aren’t “just browsing.” They want trusted agents who understand their specific expectations, cultural approach, and legal standards.
What is the key point for sellers?
If your property hasn’t sold for a while, the issue might not be the price alone. It could be your marketing, legal documentation, or lack of exposure to the right international buyers. Be sure to employ a professional who will:
- Conduct full legal checks before listing.
- Present homes with professional video, photography and digital strategy.
- Work with international buyers in their own language and process.
- Offer full relocation support via a service such as Solving Spain.
Overall, you don’t want to view the process of selling a property as uploading it to any old portal and then playing a waiting game!
A video on the topic of selling Granada and Costa Tropical property is at https://youtu.be/23UmDflz1qI
