Mathew Wood of Hola Properties, headquartered in Lanjarón, reveals the latest about the property market in Granada region…..
As we move deeper into 2025, the property market in Granada and Costa Tropical continues to shift. Changes in global politics, currency fluctuations, and buyer behaviour are shaping what’s happening on the ground right now.
If you’re planning to buy or sell this year, it’s time to pay attention!
Currency shifts are making buyers cautious
Let’s start with the money. For international buyers, especially those from the United States and UK, exchange rates have made Spanish property slightly more expensive over the past month. Just for example, a simple shift in the dollar-to-euro rate adds as much as $12,000 to the cost of a €300,000 home.
Understandably, this has made some buyers more hesitant. US and UK buyers are still active. However, many are treading more carefully, especially at the mid-to-high end of the market.
Eastern European demand is rising fast
While Western buyers are being more selective, there’s been a noticeable rise in demand from Eastern Europe – particularly from buyers in Estonia, Ukraine, Poland, and Bulgaria.
These buyers are drawn to the perceived stability of southern Spain, especially in uncertain economic times. For many, the appeal is not just the sun and lifestyle – but also a solid investment opportunity.
Fewer listings combined with ample buyers
Across the region, there’s been a decline in new property listings. Some sellers are choosing to “wait and see,” while others are delaying moves because of political or financial uncertainty.
Here’s the good news: buyer demand is still strong. Hola Properties registered over 1,700 active buyers last month alone.
What does this mean for sellers? It means opportunity – if your home is marketed correctly and reaches the right audience!
Targeted marketing is more essential than ever
One of the key messages is that no two buyers are the same. The type of marketing that appeals to an American buyer differs to what appeals to investors from Romania or Germany.
If you’re selling your property, the right strategy is more important than ever. It is important to use the right language, channel, and style to get results. Not forgetting high standards with all communication materials, including video.
